Dream It, Plan It, Do It

Whether you’re building a new home or remodeling an existing one, the design process can be daunting. Flooring is often one of the most important decisions, and the choices – from carpet to tile to hardwood – seem limitless. That’s why both professional homebuilders and do-it-yourselfers turn to the experts at Jack Laurie Home Floor Designs for help. 

Founded in Fort Wayne in 1950, Jack Laurie Group has earned a solid reputation for providing quality flooring products in commercial settings. In recent years, the company has invested heavily in its residential division, staying true to its roots by focusing on exceptional customer service. 

“We know that at the end of the day, you can buy flooring at a lot of different places. The difference at Jack Laurie is the people. We treat our customers like our own family,” stresses Director of Residential Sales Adam Sholl. “We treat their home with white gloves.”

“The average person’s largest investment is their home, and they’re giving us the responsibility and the opportunity to create their dream project. It means a lot to us, so that’s why we treat it like our own project,” adds Director of Fulfillment Tyler Burns. 

From start to finish, the team at Jack Laurie works to ensure each project goes smoothly. Need design and product ideas? Don’t know which type of flooring works best in a space? Working within a budget? A design consultant at one of two large showrooms – one on Coliseum Boulevard in Fort Wayne and the other on 82^nd Street in Indianapolis – can help. An experienced installation team takes care of putting in the floors, and it’s backed by a two-year installation warranty.

“We call it our Five-Star Service,” explains Burns. “It’s designed to provide you with unparalleled support and satisfaction throughout your project. Our dedicated scheduling coordinator keeps you informed at every stage, ensuring transparency and clarity. A field supervisor is onsite throughout the project, ready to address any questions and oversee the installation process, guaranteeing quality and efficiency. After completion, our commitment continues with a thorough follow-up to ensure your absolute satisfaction. Our approach aims to deliver not just a service, but an experience that exceeds expectations.” 

That attention to detail and high level of communication are why Scott Penny, the founder of Cornerstone Custom Homes in Fort Wayne, works exclusively with Jack Laurie Home Floor Designs. Penny says not only is he confident that customers will have a good experience, but he also knows Jack Laurie’s oversight will guarantee that the flooring and custom showers in the high-end homes he builds is exceptional.

“They have a designated person who goes out and monitors the crews. That was paramount for me because I have multiple builds going on at any given time and I can’t micromanage subcontractors. Jack Laurie is there on site. Their team does quality control,” says Penny. “It has turned into a partnership that I find to be one of the most pivotal ones we have. I could not rave more about their communication. It’s really funny how one company can radically change how you as a company function, and that is Jack Laurie. They’ve become so central to everything that we do.” 

Whether it’s an entire home or just one room, Jack Laurie has flooring products at all price points, ensuring it can work within anyone’s budget. 

“We’re a proud member of Flooring America, the nation’s largest flooring store co-op, and we’re honored to be part of its elite Shining Star Group, ranking among the top 20 dealers in the nation. This partnership allows us to purchase materials at a competitive rate similar to big box stores, all while delivering superior-quality products and services.” says Sholl. 

“If you bring us an inspiration photo, we will work within your budget to bring that vision to life,” echoes Burns. “Our range includes good, better and best options to suit various needs and wants. To make your dream project even more accessible, we offer 12 months 0% financing for qualified buyers, up to $25,000.”

As a relationship-based, locally owned and operated company, Jack Laurie is committed to the communities it serves. One example is through its partnership with Habitat Humanity. In addition to working in Habitat homes, Jack Laurie has hosted a golf outing that’s raised close to $70,000 for the organization over the past four years.

Sholl says Jack Laurie’s focus on giving back to others mirrors its promise to always put the customer first. 

“We care about our customers and making sure their expectations are exceeded,” concludes Sholl. “But don’t just take my word for it. Check us out on Google and see why we are the highest rated flooring store in Fort Wayne.” 

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