For anyone running a business, having a modern website should be a top priority. According to
Blue Corona, between 70-80% of people research a company online before making a purchase. Another survey found “30% of consumers are saying they won’t patronize an establishment that doesn’t have a website.” With stats like these, there’s no excuse for not having a small business website.
A customer’s first impression is a big deal when they find a business online. You want to invite them into your “shop” to check out your products and/or services. More importantly, your site is a stepping stone to greater success. Business owners use their website to attract customers, communicate and build relationships and, ultimately, do business with them.
Here are five reasons why your business needs a modern website to grow:
1. Improved Credibility
While online presence builds trust, having an outdated website is like taking two steps forward and one step back; you’re making progress, but it’s not enough to get ahead.
2. Increased Reach
Not all websites are equal, particularly when Google’s search practices come into play. When you want potential customers to find you, you need a site that Google deems acceptable. To be visible across as many devices as possible, you need a website that embraces a modern design.
3. Competitive Advantage
According to a Digital.com survey of 1,250 business owners in the U.S., “23% of small retail businesses don’t have a website.” As a business owner, you make the choice clear when customers know the merits of your operations and the benefits you have to offer. Having a website (or updating your website) means you have a better chance of coming out on top in battles with your competitors.
4. Enhanced User Experience
Prioritize the importance of website engagement by keeping visitors on your site through optimized load times, an enhanced visual presence and a logical UX flow that feels seamless.
5. Compatibility with Better Tools
Most websites don’t stand alone. To provide helpful information to your visitors, consider additions like social media plugins, media players, widgets for popular sites (like OpenTable), forums and even e-commerce platforms (like Shopify).
A Simple Place to Start
Your website strategy doesn’t need to be overwhelming. A simple first step is to ask yourself what your favorite website is. Visit that site and identify what keeps you coming back.
Some businesses may do quite well by word of mouth; however, staying analog isn’t always a good thing. A website is a must-have. What’s more important now more than ever, is to build a slick, responsive, user-friendly and welcoming website for anyone seeking your services online.
