Opening the Door for Work-Life Balance

Creating a work environment where female leaders thrive.
May 8, 2023
Erica Sullivan, Director of Digital
Opening the Door for Work-Life Balance

As a woman in the workforce, I constantly strive to balance my career aspirations with my personal life, searching relentlessly for the elusive “work-life balance.”

Women have been breaking barriers and shattering glass ceilings in the workforce for decades. However, despite the significant progress made, women are still underrepresented in leadership positions.

Having women leaders in the workforce is a good business decision. Studies have shown that companies with more women in leadership outperform those with fewer women. They have better financial performance, higher employee engagement and lower turnover rates — who doesn’t want that?

Climbing the career ladder is often neglected due to the demands of caring for children, prioritizing health and well-being, and personal pursuits. That’s why the four-day workweek always intrigued me. Until I worked at Reusser, a digital agency in downtown Roanoke, Indiana, I had no idea the impact it could have on my life. In the last three years at Reusser, with the last year being in a leadership position, I’ve noticed:

  • More flexibility to take on a leadership position without sacrificing my personal life
  • More productive time at work without giving up my connection with co-workers
  • More time to spend on myself, my family and my hobbies without giving up my desire to work
  • More time to recharge outside of work without using PTO

Companies that value and promote women’s leadership will not only benefit from better business results, they will also help create a better world for future generations and enable us to live our best lives in a more balanced, fulfilling way.

Like many of us, I’m still working on juggling my marriage, kids, work, laundry and tennis, among other things. Yet, I am hopeful that more organizations will consider championing female leadership within their organization and implementing flexible work options to allow female leaders to thrive personally and professionally.


Phone: (260) 676-2261



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