When Dennis Callison joined Bradley Company at the beginning of the year, he knew he had found a special company. As Bradley’s vice president of brokerage services for northeast Indiana, Callison found himself attracted to the way the commercial real estate firm maintains a local – almost boutique – feel while offering a broad palette of services across its eight offices that stretch through Indiana and into Michigan.
“We’re a full-service real estate company in every sense of the word,” says Callison, “but it feels like a local, family operation. I find that combination very intriguing.”
In fact, Bradley Company offers services beyond those of many other real estate companies. In addition to the brokerage services that go hand-in-hand with commercial real estate, Bradley Company offers a full complement of services in six other areas: commercial and multi-housing management, real estate tax consulting, maintenance services, project and facilities management, corporate services, and research services and strategic planning. It’s part of a thoughtful, long-term strategy to build lasting relationships with clients.
“Often an initial engagement with a client leads into additional services,” explains Callison. “We’ve set the company up in a way that allows us to provide whatever our clients need.”
Building the business to include deep expertise in so many areas and such a broad geography takes not only skill, but also people. Bradley Company employs more than 250 professionals in its offices in Fort Wayne, Elkhart, Indianapolis, Merrillville, South Bend, Warsaw, Kalamazoo and Grand Rapids, and all work together to share their knowledge across markets. As the company grows, its leaders remain firmly committed to providing a local, personal experience for clients.
Callison sheds light on how they accomplish what others may consider to be a daunting task. “We are a very flat organization; most of the decisions are made at the local level,” he explains. “People here know this market and have been in the business for a long time. However, we also collaborate a lot between offices so that we truly have a Midwest company that feels local.”
To draw Bradley Company professionals together and further support a community feeling among them, each one carries a card with the company’s vision, purpose statement and values. Collaboration and Creativity share positions of prominence, but it’s the last item on the card that pulls them all together: Capital Integrity.
Although the term ‘capital’ carries specific connotations in the real estate business, Bradley Company President and CEO Brad Toothaker stresses that in his company’s case, the definition of capital includes not only financial assets, but also human assets. “Capital is the foundation of everything,” says Toothaker. “It’s the equity of our lives, and it is core to how we operate.”
By that definition then, capital integrity involves creating value while maintaining the highest ethical standards.
“It’s a process,” says Toothaker. “It’s a long-term investment every day in everything we do with our professionals, our clients, and our community. And we have to lead by example.”
Callison adds, “It’s my job to help make our people more successful, and our number one goal is to provide service to clients that will keep them coming to us. Their needs and expectations are what matter, and we operate in a very entrepreneurial and ethical fashion to deliver the best solution for each client situation.”
Bradley Company’s emphasis on high ethical standards, local expertise and regional support combine to create a powerful formula – one that works.
“We’ve been in operation for nearly 40 years, and our clients keep coming back,” Toothaker says. “There’s no better way to measure success.”
Address: 111 E. Ludwig Road Fort Wayne, Indiana 46825
Phone: (260) 423-4311
Years in Business: 39
Number of Employees: 250
Products & Services: Commercial brokerage services, commercial and multi-housing management, real estate tax consulting, maintenance services, project and facilities management, corporate services, capital markets, research services and strategic planning.