Kroger, American Cancer Society and Cancer Services of Northeast Indiana Announce Results of 33rd Annual Kroger Scotts Cancer Day 2011 Fund-raising Campaign

Proceeds for 2011 total $61,156; total support exceeds $4.5 million
12/2/2011
John Elliott, (317) 579-8113
  • News conference:  DuPont Road Kroger Marketplace, 11:30 AM, Friday, December 2nd
  • Proceeds for 2011 total $61,156; total support exceeds $4.5 million
  • In addition to recently announced pink ribbon scan results; same 16 stores in Northeast Indiana raised $5,712 for ACS through that event

The Kroger Co.’s Central Division has announced fund-raising results for the 33rd annual “Kroger Scott’s Cancer Day 2011.”  American Cancer Society of Northeast Indiana (ACS), Cancer Services of Northeast Indiana (CSNI), Kroger officials and Mayor Tom Henry met at the Kroger Marketplace store on DuPont road at 11:30 AM Friday, December 2nd to officially announce results for “Kroger Scott’s Cancer Day 2011.

Kroger donated 3% of sales on October 12th to ACS and CSNI.  This year 16 Kroger and Scott’s banner stores in the region participated.  Kroger Scott’s Cancer Day 2010” total proceeds were $61,156.  Over 33 years, the annual Cancer Day event has raised $4,536,951 for local cancer organizations.

Kroger customers were given the opportunity to contribute to the two cancer organizations by “rounding up” their purchase and donating either change or additional cash between Wednesday, October 12th and Wednesday, October 19th.  Customer and associate round-up donations totaled $11,156.  This is in addition to recently announced pink ribbon scan results.  The same 16 stores in Northeast Indiana that participated in Cancer Day raised an additional $5,712 for ACS through that event.

Kroger also led an advertising blitz worth $28,000 on behalf of the two organizations.  The Kroger-funded ad campaign showcased the creative talent of Fort Wayne-based Ferguson Advertising. 

On Cancer Day, stores across the region sampled healthy foods throughout the stores.  Foods being sampled were chosen as specifically healthy for reducing the risk of cancer or mitigating some symptoms for those diagnosed with cancer.

According to Kroger Central Division Spokesman John Elliott, “We are determined to be a compassionate and supportive corporate citizen in every local community we serve. Kroger customers and associates always have been especially generous in supporting Cancer Day and we are hopeful that will be the case this year.  Cancer has a devastating effect on so many members of the Kroger family.  Cancer does not take a year off and we must redouble our efforts.  Each year, we celebrate our survivors and we mourn those we have lost.  To prevail, we must work as a team and Kroger is deeply honored to work with Cancer Services of Northeast Indiana, the American Cancer Society, Mayor Henry and volunteers from more than two dozen community organizations to raise critical funds for the fight against cancer.

 “We are grateful for Kroger's corporate leadership in the fight against breast cancer,” said Tracy Smith, associate director, American Cancer Society of Northeast Indiana.  “For a third of a century funds raised through Cancer Day bolster the American Cancer Society’s efforts to provide free support programs to local breast cancer patients and allocate additional funding for cutting-edge breast cancer research.  With the community’s involvement in Kroger Scott’s Cancer Day 2011, we’re all working together to create a world with less breast cancer and more birthdays,” Smith continued.ianne May, President and CEO of Cancer Services of Northeast Indiana stated, “Last year more than 3,000 local people with cancer and their families received emotional support and practical resources from Cancer Services because of corporate leaders like Kroger.  We are honored to have a long-standing relationship with Kroger that continues to grow and find new ways to make sure that friends and neighbors in our community know that there is an organization ready to help when a family is touched by cancer.”

The Kroger Central Division has 140 food stores, 116 pharmacies and 66 fuel centers operating under four banners; Kroger, Scott’s, Owen’s and Pay Less, with locations primarily in Indiana and Illinois, in addition to five stores in Missouri, one in Michigan and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $13.3 million in 2010 to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. The Kroger Co. was recently named number one in a Chronicle of Philanthropy listing detailed in Forbes Magazine that recognizes American companies that give back the most. At Kroger we value:  honesty, respect, inclusion, diversity, safety and integrity.


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